Some of us (myself included) may not know this yet. When you call a toll-free number, they will receive your call-ID even if you try to block it. I’d imagine that to be the work of the floral-bouquet lobby.
Can’t wait until Google turns to the dark side and data-mines everyone’s phone number to go with their email address. Then they can phone-spam you with useful information like …
“Afraid of alienating your son by blowing the big graduation party next week? We’re here to help! Baskin-Robbins recommends an ice-cream cake! Both yummy and quiescently frozen, they’re sure to delight any child and/or adult!”